Overview
Ocean Florida
A hundred pages.
One clear route through.
Ocean Florida engaged us to rework their brand new website design. Over 100 individual pages, including bespoke sections for Disney and Universal.
Sector
Volume holiday travel
Relationship
Project
Scope
Website design, 100+ pages
Built on
Design
The brief
Design and conversion,
in that order of difficulty.
Two things topped the requirements list. It had to look right, and it had to convert. In the volume holiday sector those pull against each other constantly.
The bespoke Disney and Universal sections added another layer. They needed to feel distinct without breaking away from the parent brand.
The work
The simplest journey
in the sector.
We focused relentlessly on making the user experience the cleanest and simplest in volume holidays. Not the flashiest. The one where someone can actually get from browsing to booking without losing the thread.
Over the course of the programme we brought in new ideas alongside evolving the ones they already had, taking their thinking further rather than replacing it.
Disney section
