Overview
Winged Boots
Black and gold, out.
Blue and yellow, in.
Concept stage
Winged Boots asked us to look at their branding, colours and overall image, then take it through to website concepts.
Sector
Luxury travel
Relationship
Project
Scope
Rebrand, website concepts
Built on
Concept stage
Winged logo · new palette
The brief
Same wings.
Everything else new.
Part of the Ocean Holidays family of companies, Winged Boots were running on black and gold with a light brown accent, and a Times-based typeface. It looked like a lot of things. It did not look like them.
We carried the winged logo through, because it was worth keeping, and changed everything around it. Blue and bright yellow replaced the black and gold. Raleway replaced Times.
The work
Push it to the extreme,
then pull it back.
With the branding settled we moved into website concepts, aiming for something genuinely different to anything else in the market.
Our approach with concepts is to push hard and go further than the final thing needs to go. The client picks the parts they like from each direction, and we bring those together into a final idea before working through the rest of the site.
