Search changed.
So did the work.
Ten years of keyword density and backlink counts got replaced by something harder and more honest: content that genuinely answers what your customers are asking, in the language they ask it in. That is what we write, and what we build the technical side around.
Content that earns
the click and the read.
Search engines and answer engines both reward the same thing now: material that is genuinely useful and clearly structured. Convenient, because that is also what your customers want.
Measured monthly.
Adjusted constantly.
Search work is not a project with an end date. We run it as an ongoing relationship, reporting on what moved and changing what did not.
Where clients have their own Marketing Manager, we work alongside them rather than around them. Starfish brought one in and we simply changed shape.
Where it's
already working.
Long-running search and content partnerships, some of them seven years deep.
